Checking date: 13/03/2018


Course: 2022/2023

Market research and sales
(12317)
Study: Master in Film and Television (290)
EPH


Coordinating teacher: ROMERO SANTOS, RUBEN

Department assigned to the subject: Department of Communication and Media Studies

Type: Compulsory
ECTS Credits: 3.0 ECTS

Course:
Semester:




Objectives
-To possess and understand key knowledge to be able to be original in the development and application of ideas, often within a research context. -Capacity to apply knowledge and solve problems in new environments within wider contexts (or multidisciplinary) related to the area of study. -Capacity to express knowledge, convey reasoning and reach conclusions to specialized and non-specialized audiences in a clear, unambiguous fashion. -Capacity to learn in order to keep studying in an autonomous fashion. -Produce, manage and organize audiovisual productions for cinema and television. -Evaluate and organize the economic management of productions. -Identify the roles and human resources relations within the context of audiovisual productions. -Define exploitation and commercialization pathways for audiovisual productions. -Identify, select and develop proposals for film and television projects. -Capacity to create viability studies, package creation and budgets. -Capacity to identify funding opportunities and solve economic and financial problems for audiovisual projects. -Create and explain audiovisual projects in pitching sessions. -Identify and classify the appropriate technical and working crews for each phase of the project: preproduction, shooting and postproduction. -Control the amortization processes of audiovisual productions. -Supervise and manage the postproduction and finalization processes.
Skills and learning outcomes
Description of contents: programme
1. INTRODUCTION TO THE CONCEPT OF MARKETING 2. MARKETING AND PRODUCTION 3. MARKETING AND DISTRIBUTION 4. MARKETING AND EXHIBITION 5. COMMUNICATION PLAN 6. CASE STUDIES
Assessment System
  • % end-of-term-examination 60
  • % of continuous assessment (assigments, laboratory, practicals...) 40
Basic Bibliography
  • Esquire, Jason. Todo sobre el negocio del cine. T&B Editores. 2013
  • Linares, Rafael. La promocion cinematografica. Estrategias de comunicacion y distribucion de peliculas. Fragua . 2009
  • Matamoros, David. Distribución y marketing cinematográfico. Manual de primeros auxilios. Publicacions UB . 2012

The course syllabus may change due academic events or other reasons.