Checking date: 28/06/2021


Course: 2022/2023

Creative Culture within audiovisual production
(12307)
Study: Master in Film and Television (290)
EPH


Coordinating teacher: ROMERO SANTOS, RUBEN

Department assigned to the subject: Department of Communication and Media Studies

Type: Compulsory
ECTS Credits: 3.0 ECTS

Course:
Semester:




Objectives
-To possess and understand key knowledge to be able to be original in the development and application of ideas, often within a research context. -Capacity to apply knowledge and solve problems in new environments within wider contexts (or multidisciplinary) related to the area of study. -Capacity to express knowledge, convey reasoning and reach conclusions to specialized and non-specialized audiences in a clear, unambiguous fashion. -Capacity to learn in order to keep studying in an autonomous fashion. -Produce, manage and organize audiovisual productions for cinema and television. -Evaluate and organize the economic management of productions. -Identify the roles and human resources relations within the context of audiovisual productions. -Define exploitation and commercialization pathways for audiovisual productions. -Identify, select and develop proposals for film and television projects. -Capacity to create viability studies, package creation and budgets. -Capacity to identify funding opportunities and solve economic and financial problems for audiovisual projects. -Create and explain audiovisual projects in pitching sessions. -Identify and classify the appropriate technical and working crews for each phase of the project: preproduction, shooting and postproduction. -Control the amortization processes of audiovisual productions. -Supervise and manage the postproduction and finalization processes.
Skills and learning outcomes
Description of contents: programme
1. APPROACHING SPAIN´S AUDIOVISUAL CULTURE: DATA AND FIGURES 2. TYPES OF FILM PRODUCTION IN SPAIN 3. STATE FUNDING FOR FILM PROJECTS 4. PRIVATE TELEVISION NETWORKS AND FILM FUNDING 5. SPANISH CINEMA BEYOND THE NATIONAL MARKET: THE IMPORTANCE OF INTERNATIONAL DISTRIBUTION 6. TELEVISION FICTION IN EUROPE: A COMPARATIVE APPROACH 7. PRACTICAL CASES
Learning activities and methodology
- Lectures - Workgroups - Students work
Assessment System
  • % end-of-term-examination 60
  • % of continuous assessment (assigments, laboratory, practicals...) 40
Calendar of Continuous assessment
Basic Bibliography
  • CALVO HERRERA, C. . Distribución y lanzamiento de una película. Alcalá Grupo Editorial. 2009
  • DOWD,T., NIEDERMAN, M., FRY, M. y STEIFF, J. . Storytelling across worlds: Transmedia for creatives and producers. Focal Press. 2013
  • HERBERA, J., LINARES, R. y NEIRA, E. . Marketing cinematográfico. Cómo promocionar una película en el entorno digital. UOC. 2015
  • MCDONALD, KEVIN Y SMITH-ROWSEY, DANIEL. The Netflix Effect: Technology and Entertainment in the 21st Century. Bloomsbury. 2016
  • RIAMBAU, E. . La producción cinematográfica en el seno de los conglomerados multimediáticos. Portal de la Comunicación InCom-UAB ¿ Lecciones del portal. Disponible en: http://www.portalcomunicacion.com/uploads/pdf/47_esp.pdf. 2008
  • STRINGER, JULIAN, ed. Movie Blockbusters. Routldege. 2004
  • TRYON, CHUCK. On-demand Culture: Digital Delivery & the Future of Movies. Rutgers University Press. 2013
  • ÁLVAREZ, J.M. Y LÓPEZ, J.. El audiovisual español: evolución en curso, en Bustamante y Rueda (coord), Informe sobre el estado de la cultura en España 2014. La salida digital. Fundación Alternativas. 2015

The course syllabus may change due academic events or other reasons.