Knowledge that provides the basis to be creative in the development of ideas and production of audiovisual contents, usually in a research context.
A key competence is to recognize, analyze and screenplay break down of the audiovisual valued works in the media and entertainment market, detecting different elements related to production, or that can influence on it, as the narrative structure. Additionally, to sutdy its viability, to identify their leading relationship with audiences and the keys of its success.
The students to know how to apply the acquired knowledge and their ability to solve problems in new or less known media environments within a broader or multidisciplinary contexts referred to their area of study.
At this point, the main competence is the ability to design the premises of an audiovisual work project: the core idea and its development, the format and its potential transmedia applications, target market, the business plan: the estimated cost of production and revenues, scripts, production team, work process, in order to elaborate a powerful project.
The students to know how to communicate to specialize and non-specialized publics and audiences their conclusions and the reasons that support them in a clear and distinct way.
The open and successful presentation of their production project or in general an audiovisual work is a very important matter of the course plan.
The students to learn abilities that allow them to continue studying and investigating valuable contents, and to add current knowledge of trends in audiovisual creation, the most important markets and more advanced issues.
To design and produce transmedia audiovisual content.
To innovate in the communicative digital environment.
To create audiovisual stories committed to human rights, equal opportunities for men and women, in favour of people with disabilities and the promotion of a culture of peace and democratic values.
To acquire theoretical knowledge about the audiovisual stories and reports as well as become aware of its impact and social influence.
To create and develop documentaries and transmedia reports.
To experiment with new interactive storytelling formats.
To combine the use of diverse technological tools for the design and realisation of documentaries, underscoring the social interest of assistive technologies.
To take into consideration the deontological code for journalistic profession in production of documentaries.
To create audiovisual contents committed to the values of the equality and democratic principles.
The ability to apply techniques and visual arts in all multimedia ways based on the knowledge of classical laws and cultural movements of the history of the image.
The knowledge of the basic method for the elaboration of an audiovisual work: creation of scripts, realization, edition and all phases of the production process, and, in concrete, the acquisition of skills to produce documentary contents.