Checking date: 23/03/2018

Versión en español

Course: 2018/2019

Politics and Comunication
(16992)
Study: Bachelor's Degree in Philosophy, Politics, Economics (283)


Coordinating teacher: SANCHEZ MEDERO, RUBEN

Department assigned to the subject: Department of Social Sciences

Type: Electives
ECTS Credits: 6.0 ECTS

Course:
Semester:



Students are expected to have completed
Political Actors and Behaviour I Political representation and electoral analysis
Competences and skills that will be acquired and learning results. Further information on this link
Analyse the political process based on the theories, processes and agents of political communications. Gain in-depth knowledge of the functioning and logic of media and communication strategies in political arenas, as well as the relationship between the media and the political institutions.
Description of contents: programme
Programme details: 1.- Principles of political communication 2.- Media systems and political systems 3.- Political communication effects 4.- Permanent campaign 5.- Corporate communication 6.- Public opinion research 7.- Lobbying, advocacy, grassroots¿ 8.- Electoral campaigns 9.- Digital strategies for political campaign 10.- Media and communication research methods
Learning activities and methodology
The course will consist of lectures and lab classes. The course content is balanced between practical and theoretical contents. During the lectures will be presented, supported by previous readings that students must make the main concepts of the subject. This course is comprised of twenty eight lectures, two lectures per week. Student work for this course includes two essays, reading of selected materials, practices and class participation. The students will be assessed by written examinations, class participation and presentations, essays, exercises on assigned readings and workshop cases.
Assessment System
  • % end-of-term-examination 60
  • % of continuous assessment (assigments, laboratory, practicals...) 40
Basic Bibliography
  • Brants, Kees y Voltmer, Katrin . Political Communication in Postmodern Democracy: Challenging the Primacy of Politics. . Londres: Palgrave Macmillan. 2011
  • Canel, María José y Voltmer, Katrin . Comparing Political Communication across Time and Space: New Studies in an Emerging Field. Palgrave Macmillan.. 2014
  • Erik P. Bucy, R. Lance Holbert. Sourcebook for Political Communication Research Methods, Measures, and Analytical Techniques. Routledge. 2013
  • Fairclough, Norman . Political Discourse Analysis: A Method for Advanced Students.. Londres: Routledge.. 2013
  • Frank Esser, Thomas Hanitzsch. The Handbook of Comparative Communication Research. Routledge. 2013
  • Gerstlé, Jacques . La comunicación política. LOM ediciones. 2005
  • Hamelink, Cees J. . Global Communication. . Londres: SAGE Publications.. 2013
  • Semetko, Holli A. y Scammel, Margaret . The SAGE handbook of political communication. Londres: SAGE Publications.. 2012
  • Sánchez Medero, Rubén . Comunicación política: nuevas dinámicas y ciudadanía permanente. . Madrid: Tecnos.. 2016
Additional Bibliography
  • Andrew Chadwick. Internet Politics: States, Citizens, and New Communication Technologies. Oxford University Press. 2006
  • Bernard Grofman, Alexander H. Trechsel, Mark Franklin. The Internet and Democracy in Global Perspective Voters, Candidates, Parties, and Social Movements. Springer. 2014
  • Bogdan P¿tru¿, Monica P¿tru¿. Social media in politics : case studies on the political power of social media . Springer. 2014
  • Dan Schill, Rita Kirk, Amy E. Jasperson. Political communication in real time : theoretical and applied research approaches . Routledge. 2017
  • Frank Esser, Thomas Hanitzsch. Handbook of comparative communication research . Routledge. 2012
  • George E. Marcus . Political Psychology: Neuroscience, Genetics, and Politics . Oxford University Press. 2013
  • Giovanna Cosenza. Semiotica della comunicazione politica. Carocci. 2007
  • Julia Schwanholz, Todd S. Graham, Peter-Tobias Stoll. Managing Democracy in the Digital Age Internet Regulation, Social Media Use, and Online Civic Engagement. Springer. 2018
  • Kees Brants, Katrin Voltmer. Political Communication in Postmodern Democracy Challenging the Primacy of Politics. Palgrave. 2011
  • Markus Prior. Post-broadcast democracy: How media choice increases inequality in political involvement and polarizes elections. Cambridge University Press. 2007
  • Peter Dahlgren. Media and Political Engagement. Citizens, Communication and Democracy. Cambridge University Press. 2009
  • Richard M. Perloff. The dynamics of political communication: Media and politics in a digital age. Routledge. 2014
  • Thomas Meyer. Media Democracy: How the Media Colonize Politics. 2002. Blackwell Publishing

The course syllabus and the academic weekly planning may change due academic events or other reasons.