Compulsory subjects in first and second degree Journalism

Students acquire the theoretical and practical know the reality ofmedia companies in connection with the concepts and practicesin organization, management, production and marketing ofinformation products. Learn the elements needed to lead, manage and even create amedia company. Should be applied to media companies learned in the course.

In addition to the conceptual framework, knowledge must be acquired about the evolution and development of media enterprise, their organization, management principles, the information market, informative products and their marketing, income and expenses and the strategic direction of media enterprises. The program is made up of the following teaching units: 1. Concept and evolution of the media enterprises. 2. Organization of media enterprises 3. The offer from media enterprises 4. The information market 5. Audience controls 6. Marketing information and strategy planification.

The work plan is aimed at combining the theoretical knowledge (3ECTS) with the realization of practices (3ECTS). Within the development of the theoretical classes will be explained the basic contents of the subject and the keys so that the student can develop effectively his personal work. The personal work part will consist of the study of the contents of the class exhibits, as well as the recommended readings. Project of strategic planning in which will work throughout the course and that will be tutored by the Professor and four practices. During the course, individualized tutorials will be held every week to address the doubts that students may have in terms of theory and practice of the subject. The Teacher will set the tutoring schedule in the global classroom.