In addition to the conceptual framework and contrast it mustacquire knowledge of topics such as history and development ofmedia companies, the structure of media companies,organization, management principles and their applications,information markets, information products marketing andmarketing management structure (income and expenditure), themultimedia group organization, strategic management of media companies, among others.
The program consists of the following learning units:
Unit I: Concept and configuration of the information company
Unit II: Strategic Planning. Basic Principles and Stages
Unit III: Fundamentals of the informative company. Social Responsibility
Unit IV: Resource Management in information companies
Unit V: Legal Framework For information companies
Unit VI: The Information Market
Unit VII. Marketing of the informative product Unit VIII: Broadcast and hearing Controls
Unit IX: The business model of information companies
Unit X: Trends in information company financing systems