Marketing and Operations Management
Study: Master in Human Resources (276)
Coordinating teacher: ZARRAGA OBERTY, CELIA MARIA
Department assigned to the subject: Department of Business Administration
ECTS Credits: 3.0 ECTS
Competences and skills that will be acquired and learning results.
Description of contents: programme
Learning activities and methodology
- % end-of-term-examination 60
- % of continuous assessment (assigments, laboratory, practicals...) 40
- Jai Heizer & Barry Render. Production and Operations Management. Prentice Hall. 1996
- Kotler, Philip. Marketing Management. Pearson Education. 2016
The course syllabus and the academic weekly planning may change due academic events or other reasons.