Checking date: 02/06/2018


Course: 2018/2019

Marketing and Operations Management
(17869)
Study: Master in Human Resources (276)
EPE


Coordinating teacher: ZARRAGA OBERTY, CELIA MARIA

Department assigned to the subject: Department of Business Administration

Type: Compulsory
ECTS Credits: 3.0 ECTS

Course:
Semester:




Competences and skills that will be acquired and learning results.
Description of contents: programme
Learning activities and methodology
Assessment System
  • % end-of-term-examination 60
  • % of continuous assessment (assigments, laboratory, practicals...) 40
Basic Bibliography
  • Jai Heizer & Barry Render. Production and Operations Management. Prentice Hall. 1996
  • Kotler, Philip. Marketing Management. Pearson Education. 2016

The course syllabus and the academic weekly planning may change due academic events or other reasons.