Checking date: 28/04/2018

Course: 2018/2019

Commercial Management
Study: Master in Human Resources (276)

Coordinating teacher: CERVIÑO FERNANDEZ, JULIO

Department assigned to the subject:

Type: Compulsory
ECTS Credits: 3.0 ECTS


Students are expected to have completed
Competences and skills that will be acquired and learning results.
Description of contents: programme
Learning activities and methodology
Assessment System
  • % end-of-term-examination 60
  • % of continuous assessment (assigments, laboratory, practicals...) 40
Basic Bibliography
  • Jean-Jacques Lambin, Ruben Chumpitaz and Isabelle Schuiling. Market-Driven Management. Macmillan. 2007
Additional Bibliography
  • Kotler, Philip/Keller, Kevin Lane. Marketing Management. Upper Saddle River, NJ: Prentice-Hall. 2009
  • William R. Dillon, Thomas J. Madden, Neil H. Firtle. Marketing research in a marketing environment. Irwin. 1993

The course syllabus and the academic weekly planning may change due academic events or other reasons.