Skills to be acquired
*CG1: Solid theoretical knowledge of Marketing and Market Research.
*CG8: Ability to solve real problems.
*CG9: Ability to work in teams under different environments, such as interdisciplinary, multicultural and/or international.
*CE12: Analysis, evaluation and marketing decisions on specific sectors (services marketing and quality management, tourism and financial marketing, marketing of non-profit public organizations and international marketing).
¿ Identify the factors that influence the change in the product and service markets around the world.
¿ Understand the impact of trade environments and socio-cultural environments on the international marketing strategy.