Checking date: 08/07/2020

Course: 2020/2021

International Marketing and Trade
Study: Master in Marketing (269)

Coordinating teacher: CERVIÑO FERNANDEZ, JULIO

Department assigned to the subject: Department of Business Administration

Type: Electives
ECTS Credits: 3.0 ECTS


Requirements (Subjects that are assumed to be known)
Not required.
Skills to be acquired General skills *CG1: Solid theoretical knowledge of Marketing and Market Research. *CG8: Ability to solve real problems. *CG9: Ability to work in teams under different environments, such as interdisciplinary, multicultural and/or international. Specific skills: *CE12: Analysis, evaluation and marketing decisions on specific sectors (services marketing and quality management, tourism and financial marketing, marketing of non-profit public organizations and international marketing). Learning objectives ¿ Identify the factors that influence the change in the product and service markets around the world. ¿ Understand the impact of trade environments and socio-cultural environments on the international marketing strategy.
Description of contents: programme
The internationalization of the company International marketing External market research International recruitment and conditions of supply of goods Tariffs and customs procedures. Non-tariff measures and neo-protectionism. Transport and logistics function Commercial documentation in import-export operations Means of international payment and collection Financing of international trade transactions Taxes on international trade Instruments to support the internationalization of the company Esta asignatura incluye los siguientes temas: ¿ La internacionalización de la empresa ¿ Marketing internacional ¿ Investigación de mercados exteriores ¿ Contratación internacional y condiciones de entrega de la mercancía ¿ Aranceles y regímenes aduaneros. Medidas no arancelarias y neoproteccionismo. ¿ Transporte y función logística ¿ Documentación comercial en las operaciones de import-export ¿ Medios de pago y cobro internacionales ¿ Financiación de las operaciones de comercio internacional ¿ Fiscalidad en el comercio internacional ¿ Instrumentos de apoyo a la internacionalización de la empresa
Learning activities and methodology
The subjects will be bimodal 50% (synchronous online teaching in big or aggregate groups, face-to-face teaching in small groups). Classes may involve lectures, small group exercises, case analyses and discussions. The lectures will serve to establish the conceptual foundations. Practical classes are designed so that students can develop skills and abilities required properly established. Student contributions are an important part of the course. Students are expected to read assigned materials for each class; attend class, participate and contribute to discussions.
Assessment System
  • % end-of-term-examination 40
  • % of continuous assessment (assigments, laboratory, practicals...) 60
Basic Bibliography
  • Czinkota, Michael, R. and Ronkainen, Ilkka A.. International Marketing. Seventh Edition, . Thomson South Western, Ohio, USA.. 2004

The course syllabus and the academic weekly planning may change due academic events or other reasons.