Skills to be acquired
*CG1: Solid theoretical knowledge of Marketing and Market Research.
*CG8: Ability to solve real problems.
*CG17: Motivation for quality.
*CE12: Analysis, evaluation and marketing decisions on specific sectors (services marketing and quality management, tourism and financial marketing, marketing of non-profit public organizations and international marketing).
¿ Understand the existing branding practices of firms and appreciate their limitations.
¿ Develop an understanding of profitable product and brand management