Checking date: 09/04/2018

Course: 2018/2019

Marketing in the Services Sector
Study: Master in Marketing (269)

Coordinating teacher: LADO COUSTE, NORA RITA

Department assigned to the subject: Department of Business Administration

Type: Electives
ECTS Credits: 3.0 ECTS


Students are expected to have completed
Competences and skills that will be acquired and learning results.
Description of contents: programme
Learning activities and methodology
Assessment System
  • % end-of-term-examination 40
  • % of continuous assessment (assigments, laboratory, practicals...) 60
Basic Bibliography
  • Fisk, Grove and John. Interactive Services Marketing, 3 rd edition,. Houghton Mifflin. 2003

The course syllabus and the academic weekly planning may change due academic events or other reasons.