Skills to be acquired
*CG1: Solid theoretical knowledge of Marketing and Market Research.
*CG8: Ability to solve real problems.
*CE11: Analysis, evaluation and decision making on communication (to know advertising tools and its legal framework, campaign management, online communication management, public relations and corporate communication management, management of sales promotions, control and measuring response of market, and choice budget of communication)
¿ To assess the relevance of digital marketing to an organization and its markets.
¿ To provide practitioners with knowledge about digital marketing technologies and their applications.