Checking date: 20/05/2018


Course: 2018/2019

Content Marketing and Social Media
(17834)
Study: Master in Marketing (269)
EPE


Coordinating teacher: VIDAL SANZ, JOSE MANUEL

Department assigned to the subject: Department of Business Administration

Type: Electives
ECTS Credits: 3.0 ECTS

Course:
Semester:




Description of contents: programme
Assessment System
  • % end-of-term-examination 40
  • % of continuous assessment (assigments, laboratory, practicals...) 60
Basic Bibliography
  • Handley, Ann . Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content, ¿1 edition, . John Wiley & Sons, Inc. 2014
  • Handley, Ann and Chapman, CC . Content Rules: How to Create Killer Blogs, Podcasts, Videos, EBooks, Webinars, (and more) That Engage Customers and Ignite Your Business 7th Ed.. John Wiley & Sons, Inc. . 2012

The course syllabus and the academic weekly planning may change due academic events or other reasons.