Department assigned to the subject: Department of Business Administration
ECTS Credits: 3.0 ECTS
Description of contents: programme
% end-of-term-examination 40
% of continuous assessment (assigments, laboratory, practicals...) 60
Handley, Ann . Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content, ¿1 edition, . John Wiley & Sons, Inc. 2014
Handley, Ann and Chapman, CC . Content Rules: How to Create Killer Blogs, Podcasts, Videos, EBooks, Webinars, (and more) That Engage Customers and Ignite Your Business 7th Ed.. John Wiley & Sons, Inc. . 2012
The course syllabus and the academic weekly planning may change due academic events or other reasons.