Checking date: 08/07/2020

Course: 2020/2021

Digital Commerce
Study: Master in Marketing (269)

Coordinating teacher: VIDAL SANZ, JOSE MANUEL

Department assigned to the subject: Department of Business Administration

Type: Electives
ECTS Credits: 3.0 ECTS


Description of contents: programme
1. Fundamentals of E-Commerce 2. Business Models and Concepts (such as Lead Generation, Marketplaces and Omnichannel models) 3. Customer Service 3. Advertising for E-Commerce 4. Creating a Web Site 5. Web Site Management 6. Global E-Commerce 7. Ethical, Legal, and Social Responsibilities in E-Commerce.
Assessment System
  • % end-of-term-examination 40
  • % of continuous assessment (assigments, laboratory, practicals...) 60
Basic Bibliography
  • Kenneth C. Laudon & Carol Guercio Traver. E-Commerce 2012: Business. Technology. Society.. Pearson. 2012
  • Kenneth C. Laudon & Carol Guercio Traver. E-Commerce 2019: Business. Technology. Society.. Pearson. 2019
  • Efraim Turban, Jon Outland, David King, Jae Kyu Lee, Ting-Peng Liang, Deborrah C. Turban. Electronic Commerce 2018: A Managerial and Social Networks Perspective. Springer. 2018
  • Kenneth C. Laudon, Carol Traver. E-Commerce 2016: Business. Technology. Society. Pearson Higher Ed.. 2016

The course syllabus and the academic weekly planning may change due academic events or other reasons.