Checking date: 21/05/2018

Course: 2018/2019

Paid Digital Media
Study: Master in Marketing (269)

Coordinating teacher: ESTEBAN BRAVO, MERCEDES

Department assigned to the subject: Department of Business Administration

Type: Electives
ECTS Credits: 3.0 ECTS


Description of contents: programme
Assessment System
  • % end-of-term-examination 40
  • % of continuous assessment (assigments, laboratory, practicals...) 60
Basic Bibliography
  • Nick Burcher. Paid, Owned, Earned Maximising Marketing Returns in a Socially Connected World. Kogan Page. 2012
  • Savage, T. M. and Vogel, K. E. . Introduction to Digital Media. Jones and Bartlett Publishers. 2009

The course syllabus and the academic weekly planning may change due academic events or other reasons.