Checking date: 20/05/2018


Course: 2018/2019

Marketing SEO
(17831)
Study: Master in Marketing (269)
EPE


Coordinating teacher: ESTEBAN BRAVO, MERCEDES

Department assigned to the subject: Department of Business Administration

Type: Electives
ECTS Credits: 3.0 ECTS

Course:
Semester:




Description of contents: programme
Assessment System
  • % end-of-term-examination 40
  • % of continuous assessment (assigments, laboratory, practicals...) 60
Basic Bibliography
  • Adam Clarke, . SEO 2017: Learn Search Engine Optimization With Smart Internet Marketing Strategies. 2016. CreateSpace Independent Publishing Platform
  • Jason McDonald . SEO Fitness Workbook: 2018 Edition: The Seven Steps to Search Engine Optimization Success on Google . CreateSpace Independent Publishing Platform; Workbook edition (20 Nov. 2016). 2016
  • Stephan Spencer, Jessie Stricchiola. The Art of SEO Mastering Search Engine Optimization , 3/e, Eric Enge. O Reilly Media. 2015

The course syllabus and the academic weekly planning may change due academic events or other reasons.