Checking date: 28/04/2018

Course: 2018/2019

International Marketing and Trade
Study: Master in Marketing (269)

Coordinating teacher: CERVIÑO FERNANDEZ, JULIO

Department assigned to the subject: Department of Business Administration

Type: Electives
ECTS Credits: 3.0 ECTS


Students are expected to have completed
Competences and skills that will be acquired and learning results.
Description of contents: programme
Learning activities and methodology
Assessment System
  • % end-of-term-examination 50
  • % of continuous assessment (assigments, laboratory, practicals...) 50
Basic Bibliography
  • Czinkota, Michael, R. and Ronkainen, Ilkka A.. International Marketing. Seventh Edition, . Thomson South Western, Ohio, USA.. 2004

The course syllabus and the academic weekly planning may change due academic events or other reasons.