Checking date: 03/04/2018

Course: 2018/2019

Study: Master in Marketing (269)

Coordinating teacher: DUQUE ZULUAGA, LOLA CRISTINA

Department assigned to the subject: Department of Business Administration

Type: Electives
ECTS Credits: 3.0 ECTS


Students are expected to have completed
Competences and skills that will be acquired and learning results.
Description of contents: programme
Learning activities and methodology
Assessment System
  • % end-of-term-examination 40
  • % of continuous assessment (assigments, laboratory, practicals...) 60
Basic Bibliography
  • Kent B. Monroe. Pricing: Making profitable decisions. McGraw-Hill. 1990
  • Russell S. Winer. Pricing. Marketing Science Institute. 2005
  • Thomas T. Nagle, Reed K. Holden. The Strategy and Tactics of Pricing: A guide to profitable decision making. Prentice Hall Marketing Series, . 2002

The course syllabus and the academic weekly planning may change due academic events or other reasons.