Checking date: 06/04/2017

Course: 2017/2018

New product development
Study: Master in Marketing (269)

Coordinating teacher: MELNYK , VOLODYMYR

Department assigned to the subject: Department of Business Administration

Type: Electives
ECTS Credits: 3.0 ECTS


Students are expected to have completed
Competences and skills that will be acquired and learning results.
Description of contents: programme
Learning activities and methodology
Assessment System
  • % end-of-term-examination 40
  • % of continuous assessment (assigments, laboratory, practicals...) 60
Basic Bibliography
  • Crawford, C. M. and C. A. Di Benedetto . New Products Management 10th ed.. Boston: McGraw-Hill.. 2011

The course syllabus and the academic weekly planning may change due academic events or other reasons.