Skills to be acquired
*CG1: Solid theoretical knowledge of Marketing and Market Research.
*CG20: Creativity or ability to generate new ideas
*CE8: Analysis, evaluation and decision making on product and brand (development strategies, launch and positioning, product life-cycle management, brand value, and know the legal framework that rules products and brands management)
¿ Understand the basic analytical economics skills for new product planning tools.
¿ Learn how new products are developed and the factors that influence success and failure at each stage of development.