Checking date: 03/04/2018

Course: 2018/2019

Sales Response Models
Study: Master in Marketing (269)

Coordinating teacher: BARROSO LUDEÑA, ALICIA

Department assigned to the subject: Department of Business Administration

Type: Electives
ECTS Credits: 3.0 ECTS


Students are expected to have completed
Competences and skills that will be acquired and learning results.
Description of contents: programme
Learning activities and methodology
Assessment System
  • % end-of-term-examination 40
  • % of continuous assessment (assigments, laboratory, practicals...) 60
Basic Bibliography
  • Hanssens, Dominique M., Parsons, Leonard J., Schultz, Randall L. . Market Response Models. Econometric and Time Series Analysis.. Springer . 2001

The course syllabus and the academic weekly planning may change due academic events or other reasons.