Skills to be acquired
*CG1: Solid theoretical knowledge of Marketing and Market Research.
*CG2: Effective knowledge of other disciplines / techniques used in Marketing and Market Research.
*CE4: To learn the qualitative and quantitative tools for market research, to choose and apply the most appropriate technique to every problem, and understand the potential of computer tools in this area.
*CE5: To understand and use statistics and econometrics tools to analyze data and marketing problems through scientific models, using appropriate software.
¿ Bring awareness about the importance of studying consumer behaviour.
¿ Understand analytically what drives consumer decisions.