Checking date: 04/05/2017


Course: 2017/2018

Advanced topics in marketing
(16242)
Study: Master in Marketing (269)
EPE


Coordinating teacher: ESTEBAN BRAVO, MERCEDES

Department assigned to the subject: Department of Business Administration

Type: Electives
ECTS Credits: 3.0 ECTS

Course:
Semester:




Students are expected to have completed
Competences and skills that will be acquired and learning results.
Description of contents: programme
Learning activities and methodology
Assessment System
  • % end-of-term-examination 0
  • % of continuous assessment (assigments, laboratory, practicals...) 100
Basic Bibliography
  • Kenneth C. Laudon & Carol Guercio Traver, . E-Commerce 2012: Business. Technology. Society.. Pearson. 2012
  • Handley, Ann. Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content, ¿1 edition, . John Wiley & Sons, Inc.. 2014
  • Handley, Ann and Chapman, CC . Content Rules: How to Create Killer Blogs, Podcasts, Videos, EBooks, Webinars, (and more) That Engage Customers and Ignite Your Business 7th Ed. . John Wiley & Sons, Inc.. 2012
  • Kotler, Philip. Marketing for Non-Profit Organizations, Englewood Cliffs, . NJ: Prentice Hall.. 1983

The course syllabus and the academic weekly planning may change due academic events or other reasons.