Checking date: 04/05/2017


Course: 2017/2018

Tourism Marketing
(16240)
Study: Master in Marketing (269)
EPE


Coordinating teacher: LADO COUSTE, NORA RITA

Department assigned to the subject: Department of Business Administration

Type: Electives
ECTS Credits: 3.0 ECTS

Course:
Semester:




Students are expected to have completed
Competences and skills that will be acquired and learning results.
Description of contents: programme
Learning activities and methodology
Assessment System
  • % end-of-term-examination 40
  • % of continuous assessment (assigments, laboratory, practicals...) 60
Basic Bibliography
  • Kotler, P., Bowen, J. & Makens, J. . Marketing for hospitality and tourism (5th ed.). . New York: Prentice Hall.. 2009

The course syllabus and the academic weekly planning may change due academic events or other reasons.