Checking date: 09/07/2020

Course: 2020/2021

Management skills and Leaderships
Study: Master in Marketing (269)

Coordinating teacher: BONACHE PEREZ, JAIME ALFONSO

Department assigned to the subject: Department of Business Administration

Type: Electives
ECTS Credits: 3.0 ECTS


Requirements (Subjects that are assumed to be known)
Not required.
Skills to be acquired General skills *CG10: Ability to relate well to people. *CG11: Ability to negotiate. *CG12: Ability to manage and leadship. *CG13: Tolerance and respect for diversity (gender, ethnic groups, culture). *CG19: Initiative and entrepreneurship Specific skills: *CE1: To understand the fundamental concepts of microeconomics and business economics, as well as the application of these instruments to understand the environment in which an economic-business organization operates. Learning objectives: ¿ Gain Basic Skills in: Problem Solving and Decision Making, Planning, Delegation, Internal Communications, Meeting Management, Managing Yourself
Description of contents: programme
1 Understanding Leadership ¿ Traits ¿ Strengths ¿ Leading Values and Styles: ¿ From authoritarian to laissez-faire ¿ Attending to tasks and relationships 2 Leadership Ethics, Organizational Culture and Strategy ¿ Leading ethically ¿ Culture and leadership ethics ¿ Strategy and enabling success talent management. The POPIT model 3 Personal Management Skills: ¿ Managing personal stress ¿ Solving problems analytically and creatively o Commercial acumen and evaluation 4 Interpersonal Management Skills: ¿ Effective and supportive communication ¿ Managing conflict 5 Interpersonal Management Skills: ¿ Gaining power and influence ¿ Motivating high performance 6 Team Management Skills: ¿ Empowering and delegating ¿ Leading positive change 7 Team Management Skills: ¿ Building Effective Teams
Learning activities and methodology
The subjects will be bimodal 50% (synchronous online teaching in big or aggregate groups, face-to-face teaching in small groups). The course will be based on case studies, readings, some presentations, and, above all, the debate and the exchange of ideas and experiences. Throughout the course, students will be encouraged to bring their insights and thoughts on the material assigned into class discussion.
Assessment System
  • % end-of-term-examination 40
  • % of continuous assessment (assigments, laboratory, practicals...) 60
Basic Bibliography
  • David A. Whetten, Kim S. Cameron. Developing management skills. Prentice Hall-Pearson. 2015
  • Lyle Spencer & Signe Spencer. Competence at work. John Wiley and Sons, Inc.. 1993
  • Peter G. Northouse. Introduction to leadership : concepts and practice. SAGE Publications, Inc; Edición: Third. 2014
  • Ruth Wageman, Debra A. Nunes, James A. Burruss & J. Richard Hackman. Senior leadership teams. Harvard Press. 2008
Additional Bibliography
  • Daniel Goleman. Emotional Intelligence. Bantam Books. 2005
  • Georg Vielmetter & Yvonne Sell. Leadership 2030. Amacon. 2004

The course syllabus and the academic weekly planning may change due academic events or other reasons.