Skills to be acquired
*CG12: Ability to manage and leadship.
*CG13: Tolerance and respect for diversity (gender, ethnic groups, culture).
*CE5: To understand and use statistics and econometrics tools to analyze data and marketing problems through scientific models, using appropriate software.
*CE9: Analysis, evaluation and decision-making regarding distribution channels and sales force. Integrated distribution channels and supply management, conflicts management, efficiency, and activities of distribution and logistics, sales techniques, negotiation, management, account management, customer management and CRM, as well as new technologies for managing customer data ).
¿ Understand the keys issues from personal selling to Key Account Management.
¿ Gain basic skill in human resource management in sales processes.
¿ Develop an understanding of profitable Sales force management