Checking date: 06/04/2017

Course: 2017/2018

Corporate Strategy
Study: Master in Marketing (269)

Coordinating teacher: MUÑOZ BULLON, FERNANDO

Department assigned to the subject: Department of Mechanical Engineering

Type: Electives
ECTS Credits: 3.0 ECTS


Students are expected to have completed
Competences and skills that will be acquired and learning results.
Description of contents: programme
Learning activities and methodology
Assessment System
  • % end-of-term-examination 40
  • % of continuous assessment (assigments, laboratory, practicals...) 60
Basic Bibliography
  • GRANT, R.M.. Contemporary strategy analysis . Blackwell. 2013

The course syllabus and the academic weekly planning may change due academic events or other reasons.