Checking date: 05/04/2018


Course: 2018/2019

Corporate Strategy
(16236)
Study: Master in Marketing (269)
EPE


Coordinating teacher: MUÑOZ BULLON, FERNANDO

Department assigned to the subject: Department of Mechanical Engineering

Type: Electives
ECTS Credits: 3.0 ECTS

Course:
Semester:




Students are expected to have completed
Competences and skills that will be acquired and learning results.
Description of contents: programme
Learning activities and methodology
Assessment System
  • % end-of-term-examination 40
  • % of continuous assessment (assigments, laboratory, practicals...) 60
Basic Bibliography
  • Barney, J.B. and Hesterley, W.. Strategic management and competitive advantage. . Pearson. 2015
  • Fred R. David, Forest R. David.. Strategic Management: A Competitive Advantage Approach, Concepts and Cases. Pearson. 2017
  • Johnson, G., Scholes, L. and Whittington, R. . Exploring corporate strategy. Prentice Hall. 2008
  • Parnell, John A.. Strategic Management: Theory and Practice.. Sage. 2014

The course syllabus and the academic weekly planning may change due academic events or other reasons.