Checking date: 22/03/2023

Course: 2023/2024

Master's Thesis
Master in Marketing (Plan: 279 - Estudio: 269)

Coordinating teacher: ESTEBAN BRAVO, MERCEDES

Department assigned to the subject: Business Administration Department

Type: Master Final Project
ECTS Credits: 6.0 ECTS


Requirements (Subjects that are assumed to be known)
All the core courses and all the elective courses that are necessary to comply with the credits established in the curriculum.
Skills to be acquired General skills *CG4: Fluid oral and written communication skills in the language(s) used throughout the training process. *CG5: Independent learning ability. *CG6: Ability to search and analyze information from different sources. *CG7: Ability to critical analysis and synthesis. *CG16: Critical and self-critical reasoning. *CG18: Ability to work autonomously. *CG20: Creativity or ability to generate new ideas *CG21: Effective management of time and pressure. Specific skills: *CE3. To know and apply the fundamental theories of strategic and operational marketing, and its application to marketing management under different philosophical approaches, emphasizing market orientation. LEARNING OUTCOMES The student identifies the knowledge, skills and competences acquired during their studies The student applies the analytical knowledge acquired to specific problems of marketing and market research. The student evaluate the effects of a certain marketing decision. Based on this diagnosis, the student provides new solutions to existing marketing problems. The student distinguishes between real scenarios similar to those faced by marketing specialists in their usual activity, evaluating the risks associated with different decisions and identifying the opportunities offered in an economic environment. Más información sobre este texto de origenPara obtener más información sobre la traducción, se necesita el texto de origen Enviar comentarios Paneles laterales
Skills and learning outcomes
Description of contents: programme
The thesis is the culmination of graduate work. Students trained in the master's should demonstrate the knowledge, skills and competencies acquired during their studies through an original thesis work about any specific problems of marketing and market research. Students should carry out an individual work to demonstrate the knowledge, the skill and the abilities acquired from their studies by solving specific marketing problems of companies in a business environment.
Learning activities and methodology
TRAINING ACTIVITIES OF THE SUBJECT AF3 Theoretical practical classes AF6 Group work AF7 Individual student work Activity code / No. of total hours / No. of face-to-face hours /% face-to-face AF3 4 4 100 AF7 176 0 0 TOTAL SUBJECT 180 4 TEACHING METHODOLOGIES MD1 Lectures in the teacher's class supported by computer and audiovisual media, in which the main concepts of the subject are developed and the bibliography is provided to complement the students' learning. MD2 Critical reading of texts recommended by the professor of the subject: Sentences and resolutions, press articles, reports, manuals and / or academic articles, either for later discussion in class, or to expand and consolidate the knowledge of the subject. MD5 Preparation of works and reports individually or in groups Students will have 3 group lectures about how to develop and write a good master's thesis. Every student will be assigned a tutor, from whom the student obtains proper advice on the thesis. The advisor will provide general guidance in weekly meetings, and will help students refine their topic and develop their argument. The tutorials will be 1-hour weekly meetings during the period of lecturing. Meetings will be organized either as short individual sessions, or as group meetings. After Students receive the initial feedback, students should develop their work individually. Important dates: 1.Next to the last week of the third semi-quarterly: Deadline to submit 2 project¿s proposal ideas. 2.Last week of the third semi-quarterly: Tutors are assigned. 3.First week of the last semi-quarterly: Start of the orientation meeting tutorials with the tutor (6 weeks). 4.Third week of the last semi-quarterly: Deadline to submit a FMT short proposal. 5.Fourth week of the last semi-quarterly: Tutor approves the progress of the project. 6.End of the last semi-quarterly: Early June. 7.First week of July: Deadline to submit the FMT. 8.Mid-July: Thesis Defense. When the thesis defense is in the second call, the deadline to submit the FMT is the first week of Septembre.
Assessment System
  • % end-of-term-examination 100
  • % of continuous assessment (assigments, laboratory, practicals...) 0
Calendar of Continuous assessment
Assessment Matrix
Detailed subject contents or complementary information about assessment system of B.T.
Additional information

The course syllabus may change due academic events or other reasons.