Checking date: 30/06/2018

Course: 2018/2019

Marketing Plan and Control
Study: Master in Marketing (269)

Coordinating teacher: DUQUE ZULUAGA, LOLA CRISTINA

Department assigned to the subject: Department of Business Administration

Type: Compulsory
ECTS Credits: 3.0 ECTS


Students are expected to have completed
Competences and skills that will be acquired and learning results.
Description of contents: programme
Learning activities and methodology
Assessment System
  • % end-of-term-examination 40
  • % of continuous assessment (assigments, laboratory, practicals...) 60
Basic Bibliography
  • Brealey & Myers. . Principles of Corporate Finance. . Mc Graw Hill.. 2002
  • Kotler, P. & Keller, K.L. . Marketing Management. 12 th Edition. . Pearson Prentice Hall . 2006
  • McDonald, Malcolm and Hugh Wilson. Marketing Plans: How to prepare them, how to profit from them (8th ed.),. New York: Wiley John & Sons.. 2016

The course syllabus and the academic weekly planning may change due academic events or other reasons.