Skills to be acquired
*CG1: Solid theoretical knowledge of Marketing and Market Research.
*CG7: Ability to critical analysis and synthesis.
*CG8: Ability to solve real problems.
*CG15: Ability to get adapted to new situations.
*CG16: Critical and self-critical reasoning.
*CE1: To understand the fundamental concepts of microeconomics and business economics, as well as the application of these instruments to understand the environment in which an economic-business organization operates.
*CE3. To know and apply the fundamental theories of strategic and operational marketing, and its application to marketing management under different philosophical approaches, emphasizing market orientation.
¿ Learn how to develop a marketing plan.
¿ Improve real-world problem solving skills.