Checking date: 04/05/2017


Course: 2017/2018

Communication and Advertising
(16233)
Study: Master in Marketing (269)
EPE


Coordinating teacher: ESTEBAN BRAVO, MERCEDES

Department assigned to the subject: Department of Business Administration

Type: Compulsory
ECTS Credits: 3.0 ECTS

Course:
Semester:




Students are expected to have completed
Competences and skills that will be acquired and learning results.
Description of contents: programme
Learning activities and methodology
Assessment System
  • % end-of-term-examination 40
  • % of continuous assessment (assigments, laboratory, practicals...) 60
Basic Bibliography
  • Aaker, David A., Rajeev Batra, and John G. Myers. Advertising Management. Englewood Cliffs, NJ: Prentice-Hall.. 1992
  • Sandra Moriarty, Nancy D Mitchell, William D Wells. Advertising & IMC: Principles and Practice Global Edition, 10/E. Pearson Higher Education. 2015
  • Sandra Moriarty, Nancy D Mitchell, William D Wells. Advertising & IMC: Principles and Practice, Global Edition, 10/E. Pearson Higher Education. 2015
  • William Wells, John Burnett, and Sandra Moriarty. Advertising: Principles and Practice, Sixth Edition,. Prentice Hall. 2003

The course syllabus and the academic weekly planning may change due academic events or other reasons.