Checking date: 06/04/2017


Course: 2017/2018

Product and Brand Management
(16232)
Study: Master in Marketing (269)
EPE


Coordinating teacher: DE VRIES , ELINE

Department assigned to the subject: Department of Business Administration

Type: Compulsory
ECTS Credits: 3.0 ECTS

Course:
Semester:




Students are expected to have completed
Competences and skills that will be acquired and learning results.
Description of contents: programme
Learning activities and methodology
Assessment System
  • % end-of-term-examination 40
  • % of continuous assessment (assigments, laboratory, practicals...) 60
Basic Bibliography
  • Aaker, D. A. . Building Strong Brands. London: Simon & Schuster. 2011
  • Aaker, D. A. . Brand Portfolio Strategy. New York: Free Press.. 2004
  • Keller, K. L. . Strategic Brand Management 4th ed. Pearson Prentice-Hall.. 2013
  • Lehman, Donald R. and R. Winer. Product Management 4th ed.. Boston: McGraw-Hill.. 2005

The course syllabus and the academic weekly planning may change due academic events or other reasons.