Checking date: 03/04/2018

Course: 2018/2019

Market Analysis and Experimental Research
Study: Master in Marketing (269)

Coordinating teacher: LEE , HYUN JUNG

Department assigned to the subject: Department of Business Administration

Type: Compulsory
ECTS Credits: 3.0 ECTS


Students are expected to have completed
Competences and skills that will be acquired and learning results.
Description of contents: programme
Learning activities and methodology
Assessment System
  • % end-of-term-examination 40
  • % of continuous assessment (assigments, laboratory, practicals...) 60
Basic Bibliography
  • Iacobucci, D. & Churchill, G.A. . Marketing Research: Methodological Foundations.. Cencage Learning. 2009
  • Kline, R.B. . Structural equation modeling:. New York: Guilford Press.. 2010
  • M. Wedel and W.A. Kamakura. Market Segmentation: Conceptual and Methodological Foundations. Norwell, MA: Kluwer Academic Publishers,. 2000
  • Montgomery, D.C. . Design and Analysis of Experiments. Wiley. 2001
  • Orme, B.. Getting Started with Conjoint Analysis: Strategies for Product. Design and Pricing Research. . Madison, Wis.. 2010

The course syllabus and the academic weekly planning may change due academic events or other reasons.