Skills to be acquired
*CG1: Solid theoretical knowledge of Marketing and Market Research.
*CG11: Ability to negotiate.
*CE9: Analysis, evaluation and decision-making regarding distribution channels and sales force. Integrated distribution channels and supply management, conflicts management, efficiency, and activities of distribution and logistics, sales techniques, negotiation, management, account management, customer management and CRM, as well as new technologies for managing customer data ).
¿ Understand the interactions between organizations in a channel and its implications for effective delivery of value to the end consumer.
¿ An in-depth look at marketing issues involving retailing.