Checking date: 27/06/2018

Course: 2018/2019

Marketing Management
Study: Master in Marketing (269)

Coordinating teacher: ESTEBAN BRAVO, MERCEDES

Department assigned to the subject: Department of Business Administration

Type: Compulsory
ECTS Credits: 3.0 ECTS


Students are expected to have completed
Competences and skills that will be acquired and learning results.
Description of contents: programme
Learning activities and methodology
Assessment System
  • % end-of-term-examination 40
  • % of continuous assessment (assigments, laboratory, practicals...) 60
Basic Bibliography
  • Mizik, Natalie and Dominique M. Hanssens (eds.) . Handbook of Marketing Analytics. Methods and Applications in Marketing Management, Public Policy, and Litigation Support.. UK: Edward Elgar Publishing. 2018
  • Philip Kotler. Marketing Management. Prentice Hall Publishers. 2003

The course syllabus and the academic weekly planning may change due academic events or other reasons.