Study: Master in Marketing (269)
Coordinating teacher: ESTEBAN BRAVO, MERCEDES
Department assigned to the subject: Department of Business Administration
ECTS Credits: 3.0 ECTS
Students are expected to have completed
Competences and skills that will be acquired and learning results.
Description of contents: programme
Learning activities and methodology
- % end-of-term-examination 40
- % of continuous assessment (assigments, laboratory, practicals...) 60
- Mizik, Natalie and Dominique M. Hanssens (eds.) . Handbook of Marketing Analytics. Methods and Applications in Marketing Management, Public Policy, and Litigation Support.. UK: Edward Elgar Publishing. 2018
- Philip Kotler. Marketing Management. Prentice Hall Publishers. 2003
The course syllabus and the academic weekly planning may change due academic events or other reasons.