Skills to be acquired
*CG1: Solid theoretical knowledge of Marketing and Market Research.
*CG13: Tolerance and respect for diversity (gender, ethnic groups, culture).
*CE2: To comprehend the basic principles that guide consumer behavior, and its relationship with psychology, sociology and economics.
¿ To understand the drivers of costumers decisions, their rules and biases.
¿ To incorporate consumer insights in marketing strategic and operational planning.