Skills to be acquired:
*CG1: Solid theoretical knowledge of Marketing and Market Research.
*CG2: Effective knowledge of other disciplines / techniques used in Marketing and Market Research.
*CG6: Ability to search and analyze information from different sources.
*CG14: Ethical commitment.
*CE4: To learn the qualitative and quantitative tools for market research, to choose and apply the most appropriate technique to every problem, and understand the potential of computer tools in this area.
¿ Develop an understanding of standard marketing research methods avoiding the most common pitfalls, through learning the material in the text and the lectures, and completing individual assignments.
¿ Use the marketing research procedures to complete research projects and written reports.