Checking date: 03/04/2018

Course: 2018/2019

Qualitative Methods and Survey Analysis
Study: Master in Marketing (269)

Coordinating teacher: VIDAL SANZ, JOSE MANUEL

Department assigned to the subject: Department of Business Administration

Type: Compulsory
ECTS Credits: 3.0 ECTS


Students are expected to have completed
Competences and skills that will be acquired and learning results.
Description of contents: programme
Learning activities and methodology
Assessment System
  • % end-of-term-examination 40
  • % of continuous assessment (assigments, laboratory, practicals...) 60
Basic Bibliography
  • Donald Lehmann, Sunil Gupta, and Joel Steckel . Marketing Research: Methodological Foundations,. Hinsdale, IL: Dryden Press. 1998

The course syllabus and the academic weekly planning may change due academic events or other reasons.