Skills to be acquired:
*CG1: Solid theoretical knowledge of Marketing and Market Research.
*CG8: Ability to solve real problems.
*CE3. To know and apply the fundamental theories of strategic and operational marketing, and its application to marketing management under different philosophical approaches, emphasizing market orientation.
*To understand the role of marketing theory and what marketers do in "the real world", optimizing company chances to thrive successfully in the long term.
* To understand the firm¿s relation to its business environment of customers, competitors, suppliers, and other external forces, assessing the relative strengths and weaknesses and detecting opportunities and threats.
* To develop conceptual skills in the formulation and implementation of marketing strategies to achieve the organization goals in the most effective way.