Checking date: 24/10/2023

Course: 2023/2024

Master in Marketing (Plan: 279 - Estudio: 269)

Coordinating teacher: ESTEBAN BRAVO, MERCEDES

Department assigned to the subject: Business Administration Department

Type: Electives
ECTS Credits: 6.0 ECTS


COMPETENCES CB9 Know how to communicate conclusions and knowledge and ultimate reasons that support them to specialized and non-specialized audiences in a clear and unambiguous way CG8 Ability to solve real problems CG9 Ability to work as a team in diverse environments, whether they are homogeneous, interdisciplinary, multicultural or international. CG10 Ability to relate CG15 Ability to adapt to new situations CE7 Know how to use the skills acquired by simulating real situations and through contact with business reality LEARNING OUTCOMES The student applies the analytical knowledge acquired to specific problems within the company. The student distinguishes between general theoretical problems and its adaptation to practical problems.
Skills and learning outcomes
Description of contents: programme
An internship provides the student with an opportunity to apply knowledge and skills learned in the classroom in a work setting. Interns should complete 180 hours of working experience. Students should secure the approval of the faculty internship advisor and/or the Master's direction. Internships are completed under the guidance of an on-site supervisor and a faculty advisor (the coordinator of the subject). Faculty internship advisor evaluate the student's progress at the end of the internship.
Learning activities and methodology
TRAINING ACTIVITIES AF7 Individual student work Code activity / No. Total hours / No. Face-to-face hours / % Student attendance AF7 180 0 0 TEACHING METHODOLOGIES MD5 Preparation of works and reports individually or in groups
Assessment System
EVALUATION SYSTEMS SE2 Individual or group work carried out during the course SE3 Final exam SE4 Evaluation of practical activities System of evaluation / Minimum weight (%) / Maximum weight (%) SE2 20 60 SE4 40 60 SE3 0 40

The course syllabus may change due academic events or other reasons.