Skills to be acquired
*CG12: Ability to manage and leadship.
*CG13: Tolerance and respect for diversity (gender, ethnic groups, culture).
*CE5: To understand and use statistics and econometrics tools to analyze data and marketing problems through scientific models, using appropriate software.
*CE9: Analysis, evaluation and decision-making regarding distribution channels and sales force. Integrated distribution channels and supply management, conflicts management, efficiency, and activities of distribution and logistics, sales techniques, negotiation, management, account management, customer management and CRM, as well as new technologies for managing customer data ).
The student lists the techniques for managing the sales force
The student applies the appropriate strategy for the sales function.