CB7 Know how to apply the knowledge acquired and the ability to solve problems in new or unfamiliar environments within broader (or multidisciplinary) contexts related to the area of ¿¿study
CB8 Integrate knowledge and face the complexity of formulating judgments based on information that, being incomplete or limited, includes reflections on the social and ethical responsibilities linked to the application of knowledge and judgments
CG1 Strength in the fundamental theoretical knowledge of Marketing and Market Research
CG3 Ability to make decisions
CG8 Ability to solve real problems
CG9 Ability to work as a team in diverse environments, whether they are homogeneous, interdisciplinary, multicultural or international.
CG12 Direction and leadership capacity
CG13 Democratic tolerance and respect for diversity (sex, race, culture).
CG17 Motivation for quality
CE6 Know the basic principles of the application of marketing strategies in a digital context. Knowing how to choose and apply the most used digital marketing tools.
CE11 Analysis, assessment and decision-making on communication (know the advertising tools and their legal framework, organize campaign management, online communication, management of public relations and corporate communication, management of sales promotions, control and measurement of the market response and choice of communication budget)
The student distinguishes between the different marketing instruments based on digital means of payment.
The student applies digital payment instruments to improve the company's marketing management.