Checking date: 04/07/2021


Course: 2021/2022

International Marketing and Trade
(17838)
Study: Master in Marketing (269)
EPE


Coordinating teacher: CERVIÑO FERNANDEZ, JULIO

Department assigned to the subject: Department of Business Administration

Type: Electives
ECTS Credits: 3.0 ECTS

Course:
Semester:




Requirements (Subjects that are assumed to be known)
Not required.
Objectives
Skills to be acquired General skills *CG1: Solid theoretical knowledge of Marketing and Market Research. *CG8: Ability to solve real problems. *CG9: Ability to work in teams under different environments, such as interdisciplinary, multicultural and/or international. Specific skills: *CE12: Analysis, evaluation and marketing decisions on specific sectors (services marketing and quality management, tourism and financial marketing, marketing of non-profit public organizations and international marketing). LEARNING OUTCOMES The student distinguishes between the different marketing instruments from an international point of view. The student applies the knowledge of international trade for the good management of the marketing of the company.
Skills and learning outcomes
Description of contents: programme
The internationalization of the company International marketing External market research International recruitment and conditions of supply of goods Tariffs and customs procedures. Non-tariff measures and neo-protectionism. Transport and logistics function Commercial documentation in import-export operations Means of international payment and collection Financing of international trade transactions Taxes on international trade Instruments to support the internationalization of the company Esta asignatura incluye los siguientes temas: ¿ La internacionalización de la empresa ¿ Marketing internacional ¿ Investigación de mercados exteriores ¿ Contratación internacional y condiciones de entrega de la mercancía ¿ Aranceles y regímenes aduaneros. Medidas no arancelarias y neoproteccionismo. ¿ Transporte y función logística ¿ Documentación comercial en las operaciones de import-export ¿ Medios de pago y cobro internacionales ¿ Financiación de las operaciones de comercio internacional ¿ Fiscalidad en el comercio internacional ¿ Instrumentos de apoyo a la internacionalización de la empresa
Learning activities and methodology
TRAINING ACTIVITIES OF THE SUBJECT AF3 Theoretical practical classes AF6 Group work AF7 Individual student work Activity code / No. of total hours / No. of face-to-face hours /% face-to-face AF3 147 147 100 AF6 203 0 0 AF7 175 0 0 TOTAL SUBJECT 525 105 TEACHING METHODOLOGIES MD1 Lectures in the teacher's class supported by computer and audiovisual media, in which the main concepts of the subject are developed and the bibliography is provided to complement the students' learning. MD2 Critical reading of texts recommended by the professor of the subject: Sentences and resolutions, press articles, reports, manuals and / or academic articles, either for later discussion in class, or to expand and consolidate the knowledge of the subject. MD3 Resolution of practical cases, problems, etc.¿ raised by the teacher individually or in groups MD4 Presentation and discussion in class, under the moderation of the teacher, of topics related to the content of the subject, as well as practical cases MD5 Preparation of works and reports individually or in groups
Assessment System
  • % end-of-term-examination 50
  • % of continuous assessment (assigments, laboratory, practicals...) 50
Calendar of Continuous assessment
Basic Bibliography
  • Czinkota, Michael, R. and Ronkainen, Ilkka A.. International Marketing. Seventh Edition, . Thomson South Western, Ohio, USA.. 2004

The course syllabus may change due academic events or other reasons.