Checking date: 08/07/2020

Versión en español

Course: 2020/2021

Marketing SEO
(17831)
Master in Marketing (Plan: 279 - Estudio: 269)
EPE


Coordinating teacher: ESTEBAN BRAVO, MERCEDES

Department assigned to the subject: Business Administration Department

Type: Electives
ECTS Credits: 3.0 ECTS

Course: 1º
Semester: 1º



Description of contents: programme
1. Internet and Search Engine Basics: Web Marketing and Mobile Marketing 2. Search Engine Optimisation (SEO): Search Engine Architecture and Algorithms 3. Keywords Research and Analysis 4. Website Designing / Development 5. Dynamic Website SEO 6. App Store Optimization (APO) 7. Reports and Management
Learning activities and methodology
The subjects will be bimodal 50% (synchronous online teaching in big or aggregate groups, face-to-face teaching in small groups).
Assessment System
  • % end-of-term-examination 40
  • % of continuous assessment (assigments, laboratory, practicals...) 60

Basic Bibliography
  • Adam Clarke, . SEO 2017: Learn Search Engine Optimization With Smart Internet Marketing Strategies. 2016. CreateSpace Independent Publishing Platform
  • Jason McDonald . SEO Fitness Workbook: 2018 Edition: The Seven Steps to Search Engine Optimization Success on Google . CreateSpace Independent Publishing Platform; Workbook edition (20 Nov. 2016). 2016
  • Stephan Spencer, Jessie Stricchiola. The Art of SEO Mastering Search Engine Optimization , 3/e, Eric Enge. O Reilly Media. 2015

The course syllabus may change due academic events or other reasons.