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Course: 2019/2020

Digital Commerce

(17833)

Master in Marketing (Plan: 279 - Estudio: 269)

EPE

Coordinating teacher: VIDAL SANZ, JOSE MANUEL

Department assigned to the subject: Business Administration Department

Type: Electives

ECTS Credits: 3.0 ECTS

Course: 1º

Semester: 2º

Description of contents: programme

1. Fundamentals of E-Commerce 2. Business Models and Concepts (such as Lead Generation, Marketplaces and Omnichannel models) 3. Customer Service 3. Advertising for E-Commerce 4. Creating a Web Site 5. Web Site Management 6. Global E-Commerce 7. Ethical, Legal, and Social Responsibilities in E-Commerce.

Assessment System

The final grade will be assigned based on:

Participation in-class discussion, quizzes and cases studies: 60% 
Final exam: 40%

In order to pass the subject, students need to meet the minimum passing score of 4 points 
(out of a possible 10) in the final exam. Students that do not meet the minimum passing 
grade should retake the subject. If the  resit is taken, the above grade criteria also applies.

% end-of-term-examination 40
% of continuous assessment (assigments, laboratory, practicals...) 60

Basic Bibliography

Kenneth C. Laudon & Carol Guercio Traver. E-Commerce 2012: Business. Technology. Society.. Pearson. 2012
Efraim Turban, Jon Outland, David King, Jae Kyu Lee, Ting-Peng Liang, Deborrah C. Turban. Electronic Commerce 2018: A Managerial and Social Networks Perspective. Springer. 2018
Kenneth C. Laudon, Carol Traver. E-Commerce 2016: Business. Technology. Society. Pearson Higher Ed.. 2016

The course syllabus may change due academic events or other reasons.