Skills to be acquired:
General skills:
*CG1: Solid theoretical knowledge of Marketing and Market Research.
*CG2: Effective knowledge of other disciplines / techniques used in Marketing and Market Research.
*CG6: Ability to search and analyze information from different sources.
*CG14: Ethical commitment.
Specific skills:
*CE4: To learn the qualitative and quantitative tools for market research, to choose and apply the most appropriate technique to every problem, and understand the potential of computer tools in this area.
Learning objectives:
¿ Develop an understanding of standard marketing research methods avoiding the most common pitfalls, through learning the material in the text and the lectures, and completing individual assignments.
¿ Use the marketing research procedures to complete research projects and written reports.