Not required.

Skills to be acquired General skills: *CG3: Decision making skills. Specific skills: *CE6: To understand and use operations research tools for decision making in the field of trade, its implementation through software, as well as interpret the solution provided by the model. *CE10: Analysis, evaluation and decision making on pricing (traditional methods, and scientific techniques) Learning Objectives ¿ Understand analytically the importance of taking optimal operational marketing decisions. ¿ Develop your conceptual, analytical, and decision-making skills.

Optimal planning of the marketing mix and budget allocation. "Decision Support Systems (DSS)" in marketing. Decision Theory. Linear optimization techniques and nonlinear. Decision under uncertainty. Optimization in dynamic context. Application to problems and marketing models. Simulation.

Classes may involve lectures, small group exercises, case analyses and discussions. The lectures will serve to establish the conceptual foundations. Practical classes are designed so that students can develop skills and abilities required properly established. Student contributions are an important part of the course. Students are expected to read assigned materials for each class; attend class, participate and contribute to discussions.