Skills to be acquired
General skills
*CG1: Solid theoretical knowledge of Marketing and Market Research.
Specific skills:
*CE8: Analysis, evaluation and decision making on product and brand (development strategies, launch and positioning, product life-cycle management, brand value, and know the legal framework that rules products and brands management)
Learning objectives:
¿ Understand the existing branding practices of firms and appreciate their limitations.
¿ Develop an understanding of profitable product and brand management