Checking date: 23/10/2019


Course: 2019/2020

Entrepreneurial Strategy
(16183)
Study: Master in Entrepreneurship and Business Venturing (267)
EPE


Coordinating teacher: NIETO SANCHEZ, MARIA JESUS

Department assigned to the subject: Department of Mechanical Engineering

Type: Compulsory
ECTS Credits: 6.0 ECTS

Course:
Semester:




Competences and skills that will be acquired and learning results.
This subject is designed to allow students to acquire and develop the knowledge, competences and skills set out below. - To analyse complex business problems, applying a rigorous methodology to integrate various analytical frameworks in order to achieve succesfull business ventures. - To evaluate, select and introduce strategy options rationally and critically applying criteria aimed at contributing to the success of business project. - To understand and analyse the nature of business decisions and the problems they entail in the growth and consoliation of the new venture. - To undersstand adn apply the knowledge acquired in this and other courses to study how decision-making and performance.
Description of contents: programme
The contents in this subjects are the following: 1. Introduction The role of strategy in the business plan Definition of the business project Strategic decisions in conditions of uncertainty 2. Search of strategic opportunities The value proposition of a business project Opportunities in the market of products Market opportunities of factors: resources and competitive advantage 3. Competitive advantage Competitive advantage and competitive strategy Competitive strategy and industry stages Innovation as a competitive advantage 4. Strategies to manage growth The expansion and consolidation of the business project Internationalization as a challenge for the entrepreneur The role of cooperation Exit strategies
Learning activities and methodology
In the classes: a) Theoretical classes b) Practical classes c) Tutorials d) Final exam
Assessment System
  • % end-of-term-examination 50
  • % of continuous assessment (assigments, laboratory, practicals...) 50
Basic Bibliography
  • Rodríguez Márquez, A., Nieto, M.J, Fernández, Z., Revilla Torrejón, A.. Manual de creación de empresas. De la oportunidad a la puesta en marcha. Civitas. 2014
Additional Bibliography
  • Grant, R.. Dirección Estratégica. . Civitas. . 2014 (8 edición)
  • Hisrich, R., Peters, M. y Shepherd, D. . Entrepreneurship. McGrawHill. 2013
  • Johnson, G., Scholes, K. y Whittington, R. . Fundamentos de Estrategia. . Pearson-Prentice Hall. 2010
  • Navas, J.E. y Guerras, L.A. Fundamentos de Dirección estratégica. . Civitas. 2016

The course syllabus and the academic weekly planning may change due academic events or other reasons.