Checking date: 06/05/2022


Course: 2022/2023

Entrepreneurial Strategy
(16183)
Study: Master in Entrepreneurship and Business Venturing (267)
EPE


Coordinating teacher: NIETO SANCHEZ, MARIA JESUS

Department assigned to the subject: Mechanical Engineering Department

Type: Compulsory
ECTS Credits: 6.0 ECTS

Course:
Semester:




Objectives
This subject is designed to allow students to acquire and develop the knowledge, competences and skills set out below. - To analyse complex business problems, applying a rigorous methodology to integrate various analytical frameworks in order to achieve succesfull business ventures. - To evaluate, select and introduce strategy options rationally and critically applying criteria aimed at contributing to the success of business project. - To understand and analyse the nature of business decisions and the problems they entail in the growth and consoliation of the new venture. - To undersstand adn apply the knowledge acquired in this and other courses to study how decision-making and performance.
Skills and learning outcomes
Description of contents: programme
1. Introduction The role of strategy in the business plan Definition of the business project Strategic decisions in conditions of uncertainty 2. Search of strategic opportunities The value proposition of a business project Opportunities in the market of products Market opportunities of factors: resources and competitive advantage 3. Competitive advantage Competitive advantage and competitive strategy Competitive strategy and industry stages Innovation as a competitive advantage 4. Strategies to manage growth The expansion and consolidation of the business project Internationalization as a challenge for the entrepreneur The role of cooperation Exit strategies
Learning activities and methodology
In the classes: a) Theoretical classes b) Practical classes c) Tutorials d) Final exam
Assessment System
  • % end-of-term-examination 50
  • % of continuous assessment (assigments, laboratory, practicals...) 50
Calendar of Continuous assessment
Basic Bibliography
  • Rodríguez Márquez, A., Nieto, M.J, Fernández, Z., Revilla Torrejón, A.. Manual de creación de empresas. De la oportunidad a la puesta en marcha. Civitas. 2014
Additional Bibliography
  • Grant, R.. Dirección Estratégica. . Civitas. . 2014 (8 edición)
  • Hisrich, R., Peters, M. y Shepherd, D. . Entrepreneurship. McGrawHill. 2013
  • Johnson, G., Scholes, K. y Whittington, R. . Fundamentos de Estrategia. . Pearson-Prentice Hall. 2010
  • Navas, J.E. y Guerras, L.A. Fundamentos de Dirección estratégica. . Civitas. 2016

The course syllabus may change due academic events or other reasons.