1. The role of modern marketing in the success of the business project.
2. New marketing trends: new customers, new markets, new responses.
3. The contribution of marketing to innovation in the company: creativity and value creation.
4. Market research and marketing information systems. Techniques and digital tools for data collection and study of consumer behavior.
5. The marketing plan: specific challenges of the new company and newly created companies.
6. Digital Marketing: tools for entrepreneurs, online campaigns, metrics, SEO and content creation to add value.
7. Sales forecasting techniques: estimates of the demand for the new business project.
8. Environmental marketing and socially responsible marketing