Checking date: 01/04/2022

Course: 2022/2023

Study: Master in Management (262)

Coordinating teacher: SANCHEZ BUENO, MARIA JOSE

Department assigned to the subject: Business Administration Department

Type: Electives
ECTS Credits: 3.0 ECTS


Understanding the entrepreneurship field Understanding how to generate and evaluate business ideas Understanding how to build an effective business plan Understanding how to develop the strategic plan Understanding how to develop the marketing plan Understanding how to develop other major section of the business plan. Financial plan
Skills and learning outcomes
Description of contents: programme
- Introduction to Entrepreneurship - Generation and assessment of business ideas - Business model - The business plan - The strategic plan - The marketing plan - Other major sections of the business plan. Financial plan
Learning activities and methodology
The class will combine the exposition of theoretical concepts with the pedagogical use of case studies that will serve as illustration of the concepts. The students are required to prepare readings and cases in advance and to be actively involved in class discussions During the course, the students will develop a business idea in teams (strategic and marketing plan).
Assessment System
  • % end-of-term-examination 55
  • % of continuous assessment (assigments, laboratory, practicals...) 45
Calendar of Continuous assessment
Basic Bibliography
  • Welsh, D. H.B., & Carraher, S. M.. Cases in Global Entrepreneurship (4th ed.). Kendall-Hunt. 2021
  • Barringer, B. R. Preparing effective business plans. An entrepreneurial approach. Pearson. 2015
  • Hart, J. D.. Classroom exercises for entrepreneurship. A cross-disciplinary approach. Edward Elgar Publishing. 2021
  • Hisrich, R. D., Peters, M. P., Shepherd, D. A. Entrepreneurship. McGrawHill. 2017
  • Kuratko, D. F. Introduction to entrepreneurship. CENGAGE Learning. 2009
  • Meyer, M. H., Crane, F. G. Entrepreneurship. Sage. 2011
  • Welsh, D. H.B., & Carraher, S. M.. Global entrepreneurship (4th ed.). Kendall-Hunt. 2021
Additional Bibliography
  • Crane, F. G.. Marketing for entrepreneurs. Sage. 2013
  • Longenecker, J. G., Petty, J. W., Palich, L. E., Hoy, F. Small business management. Launching and growing entrepreneurial ventures. CENGAGE Learning. 2017

The course syllabus may change due academic events or other reasons.

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