Checking date: 22/03/2019


Course: 2019/2020

Entrepreneurship
(17861)
Study: Master in Management (262)
EPE


Coordinating teacher: SANCHEZ BUENO, MARIA JOSE

Department assigned to the subject: Department of Business Administration

Type: Electives
ECTS Credits: 3.0 ECTS

Course:
Semester:




Competences and skills that will be acquired and learning results.
Understanding the entrepreneurship field Understanding how to generate and evaluate business ideas Understanding how to build an effective business plan Understanding how to develop the strategic plan Understanding how to develop the marketing plan Understanding how to develop other major section of the business plan. Financial plan
Description of contents: programme
- Introduction to Entrepreneurship - Generation and assessment of business ideas - Business model - The business plan - The strategic plan - The marketing plan - Other major sections of the business plan. Financial plan
Learning activities and methodology
The class will combine the exposition of theoretical concepts with the pedagogical use of case studies that will serve as illustration of the concepts. The students are required to prepare readings and cases in advance and to be actively involved in class discussions During the course, the students will develop a business idea in teams (strategic and marketing plan).
Assessment System
  • % end-of-term-examination 55
  • % of continuous assessment (assigments, laboratory, practicals...) 45
Basic Bibliography
  • Barringer, B. R. Preparing effective business plans. An entrepreneurial approach. Pearson. 2015
  • Barringer, B. R., Ireland, R. D.. Entrepreneurship. Successfully launching new ventures. Pearson. 2016
  • Hisrich, R. D., Peters, M. P., Shepherd, D. A. Entrepreneurship. McGrawHill. 2017
  • Kuratko, D. F. Introduction to entrepreneurship. CENGAGE Learning. 2009
  • Lussier, R. N., Coman, J., Kimball, D. C. Entrepreneurial new venture skills. Routledge. 2015
  • Meyer, M. H., Crane, F. G. Entrepreneurship. Sage. 2011
Additional Bibliography
  • Longenecker, J. G., Petty, J. W., Palich, L. E., Hoy, F. Small business management. Launching and growing entrepreneurial ventures. CENGAGE Learning. 2017

The course syllabus and the academic weekly planning may change due academic events or other reasons.


More information: http://www.business.uc3m.es/es/faculty/profesor/perfil/maria-jose-sanchez-bueno