The contents included in this course can be summarized as follows:
¿ Vision, mission and strategic purpose.
¿ Strategic results. The interest groups. Alternative views to profit maximizing companies.
¿ External analysis: Opportunities and threats in the activity sectors.
¿ Internal analysis: Strengths and weaknesses of the company. How to generate value for customers through resources and capabilities. Analysis of the value chain.
¿ Competitive dynamics. Benchmarking. Multimarket competition.
¿ Competitive strategy and business models. Strategy and stages of industry development.
¿ Analysis of strategic decisions of the organization: Vertical integration. Diversification. Internationalization. Offshoring. Restructuring Mergers and Acquisitions. Collaboration agreements. Business networks
¿ Corporate governance and strategic decisions: Control mechanisms and incentives.