Checking date: 29/01/2020


Course: 2019/2020

Firms & Industries
(17855)
Study: Master in Management (262)
EPE


Coordinating teacher: MELERO MARTIN, EDUARDO

Department assigned to the subject: Department of Business Administration

Type: Compulsory
ECTS Credits: 3.0 ECTS

Course:
Semester:




Competences and skills that will be acquired and learning results.
This subject contributes to the acquisition of the following skills: - Know how to understand and offer solutions to problems concerning the competitive environment of the company. - Know how to communicate knowledge, conclusions and final reasons that support them concerning the competitive environment of the company. - Ability to solve complex problems concerning the competitive environment of the company. - Ability for critical reasoning on issues concerning the competitive environment of the company - Ability to offer creative solutions to complex problems concerning the competitive environment of the company - Ability to analyze and understand the effects on a specific company of government macroeconomic policies - Ability to understand and apply the main concepts of industrial economics: How imperfect competition works and what strategies companies adopt in imperfect competition environments. Specifically, these are the expected results of the learning process: - Understand the structure and sector dynamics in which a company operates. - Identify the optimal pricing strategies, given the characteristics of the sector. - Understand the frequently used statistical measures as indexes for the study of the characteristics of the sector, and apply them for the generation of value in the company. - Master the tools of economic analysis for the application to strategic decision making. - Master the techniques needed to perform a sector analysis. - Be able to establish a diagnosis aimed at improving the competitiveness of the company based on the analysis of the environment and the resources needed. - Be able to anticipate and prevent some of the usual problems that lead to failure of new businesses.
Description of contents: programme
1. Basic game theory for competitive analysis. 2. Competitors and competition. a. Competitor and market identification. b. Market structure. 3. Market structure and competition. a. Perfect competition. b. Monopoly. c. Monopolistic competition. d. Oligopoly. e. Dynamic competition. 4. Strategic commitment and market structure. 5. Entry and exit strategies and market structur
Assessment System
  • % end-of-term-examination 50
  • % of continuous assessment (assigments, laboratory, practicals...) 50
Basic Bibliography
  • David Besanko, David Dranove, Mark Shanley & Scott Schaefer. Economics of Strategy, 6th Edition. Wiley. 2013
Additional Bibliography
  • David Besanko and Ronald Braeutigam. Microeconomics. John Wiley & Sons Ltd. 2011 (4th edition, International Student )
  • Robert Pindyck and Daniel Rubinfeld. Microeconomics. Pearson International . 2008 (7th Edition)

The course syllabus and the academic weekly planning may change due academic events or other reasons.